How to Scale a Product After It Goes Viral, with Heather Anderson

20 April 2026

Heather shares how she went from building businesses for decades to launching a new product that suddenly took off online. When 8.4 million people hit the page, the hard part was not hype. It was making and shipping the product at scale, without losing quality. Heather breaks down the real work behind the scenes, from setting up an assembly line, to ordering parts in the right volumes, to selling direct to customers in 34 countries.

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