The 40-Year Plan for Wealth and Freedom, with Nathan Frater

Nathan is the co-founder of Backbone Marketing, a creative-led, performance-driven agency he runs alongside his wife and business partner Lucy. Together they’ve built a business that prioritises both commercial results for clients and long-term wealth creation for themselves. Nathan shares his entrepreneurial journey from selling at farmers’ markets at 15 to growing a social media start-up into a highly profitable agency.