As the Gembot business has evolved since we launched, we’ve been working hard behind the scenes to develop new features and services that give customers like you access to the best intelligent investment platform in the world. As we’ve developed, and on feedback from yourselves, we’ve realised that the Gembot brand doesn’t fit what our platform is fast evolving into.
That’s why today marks the day we say goodbye to Gembot and welcome the eccuity brand.
The eccuity name is a play at the confluence of equity and acuity:
Equity: This term often refers to fairness, ownership, and value, especially in the context of finance and investments. It suggests a focus on creating value and fairness in financial dealings.
Acuity: This refers to sharpness or keenness, particularly in thought, vision, or perception. It implies a high level of insight and precision.
Together with the new brand, we launch a new website today at eccuity.com. Our new website captures the ethos of eccuity – enduring, intelligent, ambitious and empathetic. I’d love for you to take a look and let us know if you have any feedback.
What changes for you?
In terms of how you consume our services – nothing changes. You’ll see that the platform has moved from Gembot to eccuity, and that Gembroker is now eccuity Invest.
Apart from that, you still have access to the same market-leading fees, AI investment tools, and SIPC protection as always.
What’s more, we’ll be launching new features and offerings that supercharge the eccuity platform and experience over the next six months – keep your eyes peeled.
I’d like to take this chance to thank you for your support of Gembot – I look forward to your ongoing support of eccuity.
If you’ve got any questions about what the change from Gembot to eccuity means for you, please get in touch with me.
Kind regards,
Charlie
Wealth Management Reimagined
Transparency, Low Fees, Smart Investing
