Investing
Jan 17, 2025

Understanding Acquisitions: A Beginner's Guide

This article explains the basics of acquisitions, including their process, risks, benefits, and notable examples like American Airlines and WhatsApp.

Understanding Acquisitions: A Beginner's Guide
An acquisition is the process by which one company, the acquirer, buys another company, the target. Acquisitions can occur for a variety of reasons, such as to expand the acquirer's product line or customer base, to gain access to new technology or expertise, or to eliminate a competitor. Acquisitions are typically initiated by the acquirer, although in some cases the target company may also be actively seeking a buyer.

The process of initiating an acquisition typically begins with the acquirer conducting due diligence on the target company. This involves researching the target's financials, operations, and legal standing to ensure that the acquisition makes sense from a business standpoint. Once the acquirer has determined that the acquisition is viable, it will typically make a formal offer to the target company's shareholders.

If the target company's shareholders agree to the acquisition, the acquirer and target will negotiate the terms of the deal, including the price at which the acquirer will buy the target's shares. Once the terms are agreed upon, the acquirer will typically make a tender offer to the target's shareholders, offering to buy a certain number of shares at a specified price. If the acquirer is able to acquire a majority of the target's shares, it can then complete the acquisition and integrate the target company into its operations.

Investing in an acquisition can be risky, as there is no guarantee that the acquirer will be able to successfully complete the acquisition. If the acquisition is not completed, the value of the acquirer's shares may decline, leading to potential losses for investors. Additionally, even if the acquisition is completed, there is no guarantee that it will be successful. The acquirer may face challenges integrating the target company, or the acquisition may not deliver the expected benefits.

Despite these risks, acquisitions can be a valuable tool for companies looking to expand and grow. They can provide the acquirer with access to new markets, products, or technologies, and they can generate significant returns for investors if the acquisition is successful.

One example of a well-known acquisition is the merger of American Airlines and US Airways, which occurred in 2013. The combined company, American Airlines Group, is now the world's largest airline by fleet size and revenue.

Another example is the acquisition of WhatsApp by Facebook, which occurred in 2014. Facebook paid $19 billion for the popular messaging app, which has since become an integral part of its business.

To invest in an acquisition, a beginner investor can simply purchase shares of the acquirer or target company on a stock exchange, just like any other publicly traded company. It is important for investors to carefully research the companies involved in the acquisition, as well as the terms and potential risks of the deal, before making an investment decision.

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